Executive Team

During this major growth, Davis was a young entrepreneur who successfully disrupted the then-stagnant restoration industry. Davis sold his shares in Belfor to Franz Haniel & Cie, GmbH in Germany. He then left the industry for a few years while fulfilling a non-competition agreement. In 2009, Davis became CEO of InStar Services Group. He was recruited to turn around a failing company that had suffered major financial losses in 2007 and 2008. Davis led a successful financial turnaround in the first year resulting in a $16 million net profit. He sold his shares in 2011 and searched for a strong platform restoration company similar to Rocky Mountain Catastrophe. He found that company in Signal Building Company. In 2012, Davis and his business partner Frank Torre purchased Signal Building Company in Troy, Michigan. They immediately changed the name to Signal Restoration Services and recruited some of the best talent in the restoration industry. Within the first two years, Davis grew Signal’s revenue and profit by a multiple of more than 20 times. In 2015, Davis and Torre purchased PuroSystems, Inc., and the PuroClean Global franchise brand. Since then, PuroClean has doubled in size to 300+ locations. PuroClean is now the fastest-growing restoration franchise company in North America. Mark graduated from the University of Nebraska – Lincoln with a Bachelor of Science degree in Business Administration. He lives in Michigan with his three children. Mark is a Director for Junior Achievement and a member of the Young President's Organization.

A Member of the Board of Directors of some of the nation’s most respected and impactful organizations including serving on the Executive Board of Tenet Healthcare Systems and serving as the Chairman of the Board of Directors of the Detroit Medical Center’s Rehabilitation Institute of Michigan. A recipient of the International Institute of Metropolitan Detroit’s Heritage Hall of Fame award, for over a decade, Frank Torre has served as Chairman of Boys Hope Girls Hope of Metro Detroit, a regional academic scholarship program for underprivileged youth. Outside of his professional and philanthropic endeavors, Mr. Torre maintains a major role in the Annual Detroit Grand Prix Races in collaboration with Roger Penske.

Steve’s strengths are in executive leadership, building successful teams, strategic planning, driving new growth for franchisees, marketing, and franchise support. His key area of focus is to strengthen the processes that will ensure sustained success for a growing PuroClean franchise system.

Topics have included Marketing, Production, Financial Management, and Staff Development. He has consulted with PuroClean to rewrite and teach the new franchisees training Sales and Marketing curriculum. He continues to help improve PuroClean’s franchise training and marketing materials.

His insurance industry clients included Zurich Insurance Group, Continental Casualty Company (CNA), and Citizens Property Insurance Corporation.

After 7 years at Team Pericchi, he sold the agency. Then, in 2014, Alex joined the PuroClean marketing team. Just two years later, he was given the opportunity to develop the PuroClean Online Academy from the ground up, a learning management system that provides ongoing, valuable training for personal and technical enrichment of franchise owners and their employees. In January 2018, he took over the PuroClean Marketing and Online Learning departments to help the PuroClean Home Office and its franchise owners meet their current and future marketing needs.