After nearly 10 years of owning and operating a successful independent restoration company in Baltimore, Everette Wroten decided to take his business to the next level – earlier this year he converted his business to PuroClean Rapid Response, part of the nation’s fastest growing property emergency services franchise.
The decision to expand during a recession would be though risky by some, but Wroten proved his idea successful.
“I saw an immediate return on my investment and actually experienced my largest grossing month just 90 days after converting to the PuroClean model,” says Wroten. “The association with a national network and brand, as well as the purchasing power for equipment and ongoing support through national and regional accounts, gave me a leg up on the competition in my market.”
Wroten, who previously owned and operated a real estate appraisal firm in Baltimore, transitioned into the property damage restoration sector after dealing with an increasing number of mould issues in the homes he was inspecting. After he and his wife purchased a home with a severe mould infestation and had to deal with a $30,000 rehab of the property, Wroten began In-Spect Restoration, Inc. The business quickly evolved from just mould remediation to water and fire damage restoration services.
After nearly a decade of building a solid restoration company with more than 20 employees and fleet of eight vehicles responding to property owners’ emergencies, Wroten saw a gradual shift in the industry. Building relationships with local insurance providers was becoming more difficult.
“Insurance professionals are increasingly selective in which property restoration specialists they choose to work with,” says Wroten. “They want to refer their policy holders to professionals affiliated with a national, reputable brand, that has the capacity to mobilize to handle large-scale disasters, and that has streamlined procedures for documenting and carrying out the restoration process.”
In early 2010, Wroten joined the PuroClean franchise network, with more than 300 locations in the U.S. and Canada. He traveled to PuroClean’s corporate office in Tamarac, FL for a comprehensive three-week training program at their approved Institute of Inspection, Cleaning and Restoration Certification (IICRC) Training School, PuroClean Academy.
With the support of the marketing team, Wroten rebranded his fleet, and implemented a proven marketing strategy to help him land larger jobs and grab the attention of national insurance providers. Like any PuroClean franchise owner, Wroten receives ongoing field training and 24/7 technical support from the Franchise Support Centre.
“I can’t tell you how much time and money I spent growing my business from the ground up; I basically had to shoot from the hip, and learn along the way,” Wroten states.
“I know that if I had started off as a PuroClean franchise, my annual revenues would be three times what they are now.”
For more information, visit www.purocleanopportunity.com.
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